Mark Rainier P. Malihan
http://macraine.blogspot.com/
Rizalino Guntang
http://jhayahrjhay101810.blogspot.com/
George Andrew R. Barleta
http://kunimiming.blogspot.com/
Nievez Buendia
http://narutoblog404.blogspot.com/
Kelsey Dollaga
http://anime-world08.blogspot.com/
Ma. Teresa S. Dosado
http://rylai0crystal.blogspot.com/
Jayson Bagio
http://colorfulbutblack.blogspot.com/
Melissa Tardecilla
http://love143-infatuation.blogspot.com
Jane Martin
http://jmtwistedsunshine.blogspot.com/
Rio Regio
http://jamwithtraficjam.blogspot.com/
Sherdon Co
http://mangminggoy.blogspot.com/
8:00am to 5:00pm
iWebmasters - Training Room
Trainer: Eileen Maravillas
Saturday, November 29, 2008
Posted by Luna at 3:59 PM 0 comments
OBJECTIVES:
Friday, November 28, 2008
At the end of this training, the participants should be able to:
- Learn the importance of link building for SEO
- Learn the types of SEO Techniques
- Identify the types of Links
- Research for targeted keywords
- Learn the types of Off-Page Optimization (link building)
- Write articles / pres releases and create a blog
- Understand that SEO is a continues learning process
- Learn the importance of link building for SEO
- Learn the types of SEO Techniques
- Identify the types of Links
- Research for targeted keywords
- Learn the types of Off-Page Optimization (link building)
- Write articles / pres releases and create a blog
- Understand that SEO is a continues learning process
Posted by Luna at 12:11 PM 0 comments
Labels: Objectives
Understanding SEO
Search Engine Optimization
SEO is the process of optimizing a website/web content to increase its potential relevance to specific keywords on specific Search Engines (SE) to achieve higher rankings on search results.
What’s the importance of Link Building in SEO?
To increase the number and quality of incoming links from external sources with the aim of increasing a website's link popularity, thus helping to increase a website's ranking with search engines.
Types of Traffic
SEO is the process of optimizing a website/web content to increase its potential relevance to specific keywords on specific Search Engines (SE) to achieve higher rankings on search results.
What’s the importance of Link Building in SEO?
To increase the number and quality of incoming links from external sources with the aim of increasing a website's link popularity, thus helping to increase a website's ranking with search engines.
Types of Traffic
- Organic – it is the natural way of getting internet traffic from SEs.
- Inorganic – using paid advertising and other paid schemes to obtain internet traffic.
Types of SEO Techniques
- White Hat Technique
- Black Hat Technique
- Gray Hat Technique
Posted by Luna at 12:06 PM 1 comments
Labels: Understanding SEO
Backlinks
What are Backlinks?
Backlinks, also called Inbound Links (IBL) are the links from other websites (external resources) that are directed to your website.
DoFollow Tag vs. NoFollow Tag
Backlinks, also called Inbound Links (IBL) are the links from other websites (external resources) that are directed to your website.
DoFollow Tag vs. NoFollow Tag
- Code: rel=“nofollow”
Types of Links
Posted by Luna at 11:54 AM 0 comments
Labels: Backlinks
Keyword Research
Choosing your major and minor keywords, here are some SEO keyword suggestion tools:
https://adwords.google.com/select/KeywordToolExternal
http://www.digitalpoint.com/tools/suggestion/
http://freekeywords.wordtracker.com/
https://adwords.google.com/select/KeywordToolExternal
http://www.digitalpoint.com/tools/suggestion/
http://freekeywords.wordtracker.com/
Posted by Luna at 11:45 AM 0 comments
Labels: Keyword Research
Link Building Techniques
DIRECTORY SUBMISSION
- 2 Types of Directories:
- General Directories
- Topic-Specific/Niche Directories
THE USE OF SOCIAL MEDIA SITES
- Social Bookmarking
- Social Networking
- Podcasting
GROUP POSTING
- Google Groups
- Yahoo Groups
- MSN Groups
FORUM POSTING
- Register to a forum
- Setting UP a forum signature
CLASSIFIED AD POSTING
- Free posting vs. Paid Posting
LINK EXCHANGE
- Types of Link Exchange
- Two Way or Reciprocal Link Exchange
- Tree Way or ABC Link Exchange
BLOGGING
- Article Posting
- Blog Submission
- RSS Feeds Submission
- Blog Commenting
ARTICLE SUBMISSION and PRESS RELEASE SUBMISSION
- Category
- Title
- Author
- Article Body
- Signature or Resource Box
Posted by Luna at 11:41 AM 0 comments
Labels: Link Building Techniques
Article and Press Release Writing
RULES in Writing:
* A compelling title is what you ought to be prioritizing
* Make it as easy as possible for the readers, don’t use complicated terms or expressions.
* Have an objective in your work
ARTICLE
* A compelling title is what you ought to be prioritizing
* Make it as easy as possible for the readers, don’t use complicated terms or expressions.
* Have an objective in your work
ARTICLE
- A story, report, or opinion piece in a newspaper, magazine, journal, internet, etc.
- An article is a brief composition on a subject, usually appearing in a magazine or journal.
PRESS RELEASE
- Press Releases are official statements issued by companies and organizations to print, television and media.
- Press Releases are news items designed to inform – not specifically to sell something.
The Difference Between an Article and a Press Release
While you technically retain copyright to both your article and to your press release, usually the expectation with a press release is that it will be reprinted in multiple places without the publishers’ having to ask permission. They are also generally free to edit/rewrite the release as they see it fit to match the tone and theme of their site or publication.
BENEFITS:
- Product /service recognition
- Increase in traffic
- Boost in sales
- People like to buy from someone who knows what they are doing.
- Visitors daily read new articles and are happy to visit author’s website.
- A business owner who seems informed about their business and their customers will get a boost in sales.
Posted by Luna at 10:52 AM 0 comments
BLOG Creation
In creating your own blog, you will be able to apply both on-page (from SEO101 training) and off-page optimization.
1. Create a blog using Google’ Blogspot
1. Create a blog using Google’ Blogspot
- www.blogger.com
2. Chose a Topic/Niche for Your Blog
3. Keyword Research
- At least 5 Major and 5 Minor Keywords
4. Placing of Meta tags
- Meta title, description and keywords.
- Code: < name="title/description/keywords" content="...">
5. Article Writing and Posting
- Write an article for your blog, then post it.
6. Placing of Links/Anchors
- Pick a website with the same topic/niche as your blog.
- Place a link from your post directing to your chosen website.
7. Using the ALT Attribute On Images
- Pick an image (any image on the internet) and place it into your post.
- Use the ALT attribute for your image.
- Code: < src="sampleimagehere.jpg" alt=" ">
8. Search for Link Exchange Partners
- Place your partner's link into the your blog's sidebar.
9. Submit to Directories
10. Submit to Social Bookmarking Sites
- www.stumbleupon.com
- www.delicious.com
11. Article Submission
12. Blog Commenting
- Find a "dofollow" blog with the same tpoic/niche as your blog then place a comment.
Posted by Luna at 10:21 AM 0 comments
Labels: Blog Creation
~ Improving Your SEO Skills ~
As a Search Engine Optimizer, you must understand that SEO is a continues learning process, which means that there are new ways, techniques and strategies out there that can help you further in improving your skills. Some of them includes:
ARTICLES
* Reading articles about SEO helps you learn new strategies, trends, as well as tips that will increase your knowledge in SEO.
FORUMS
* Participating in webmasters’ forums helps you in dealing with on-site and off-site problems.
Posted by Luna at 10:19 AM 0 comments
Labels: Improving Your SEO Skills
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