Mark Rainier P. Malihan
http://macraine.blogspot.com/


Rizalino Guntang
http://jhayahrjhay101810.blogspot.com/


George Andrew R. Barleta
http://kunimiming.blogspot.com/


Nievez Buendia
http://narutoblog404.blogspot.com/


Kelsey Dollaga
http://anime-world08.blogspot.com/


Ma. Teresa S. Dosado
http://rylai0crystal.blogspot.com/


Jayson Bagio
http://colorfulbutblack.blogspot.com/


Melissa Tardecilla
http://love143-infatuation.blogspot.com


Jane Martin
http://jmtwistedsunshine.blogspot.com/


Rio Regio
http://jamwithtraficjam.blogspot.com/


Sherdon Co
http://mangminggoy.blogspot.com/

OBJECTIVES:

At the end of this training, the participants should be able to:

- Learn the importance of link building for SEO
- Learn the types of SEO Techniques
- Identify the types of Links
- Research for targeted keywords
- Learn the types of Off-Page Optimization (link building)
- Write articles / pres releases and create a blog
- Understand that SEO is a continues learning process

Understanding SEO

Search Engine Optimization

SEO is the process of optimizing a website/web content to increase its potential relevance to specific keywords on specific Search Engines (SE) to achieve higher rankings on search results.



What’s the importance of Link Building in SEO?

To increase the number and quality of incoming links from external sources with the aim of increasing a website's link popularity, thus helping to increase a website's ranking with search engines.



Types of Traffic

• Organic – it is the natural way of getting internet traffic from SEs.
• Inorganic – using paid advertising and other paid schemes to obtain internet traffic.

Types of SEO Techniques

1. White Hat Technique
2. Black Hat Technique
3. Gray Hat Technique

Backlinks

What are Backlinks?

Backlinks, also called Inbound Links (IBL) are the links from other websites (external resources) that are directed to your website.



DoFollow Tag vs. NoFollow Tag

• Code: rel=“nofollow”

Types of Links

1. One Way Link


2. Two Way Or Reciprocal Link





3. Three Way or ABC Link

Keyword Research

Choosing your major and minor keywords, here are some SEO keyword suggestion tools:

https://adwords.google.com/select/KeywordToolExternal
http://www.digitalpoint.com/tools/suggestion/
http://freekeywords.wordtracker.com/

Link Building Techniques

DIRECTORY SUBMISSION

2 Types of Directories:


• General Directories


• Topic-Specific/Niche Directories

THE USE OF SOCIAL MEDIA SITES

• Social Bookmarking
• Social Networking
• Podcasting
  

GROUP POSTING

• Google Groups
• Yahoo Groups
• MSN Groups
  

FORUM POSTING

• Register to a forum
• Setting UP a forum signature

CLASSIFIED AD POSTING

Free posting vs. Paid Posting

LINK EXCHANGE

Types of Link Exchange


1. Two Way or Reciprocal Link Exchange
2. Tree Way or ABC Link Exchange

BLOGGING

• Article Posting
• Blog Submission
• RSS Feeds Submission
• Blog Commenting

ARTICLE SUBMISSION and PRESS RELEASE SUBMISSION

• Category
• Title
• Author
• Article Body
• Signature or Resource Box

Article and Press Release Writing

RULES in Writing:

* A compelling title is what you ought to be prioritizing
* Make it as easy as possible for the readers, don’t use complicated terms or expressions.
* Have an objective in your work



ARTICLE

• A story, report, or opinion piece in a newspaper, magazine, journal, internet, etc.
• An article is a brief composition on a subject, usually appearing in a magazine or journal.

PRESS RELEASE

• Press Releases are official statements issued by companies and organizations to print, television and media.
• Press Releases are news items designed to inform – not specifically to sell something.

The Difference Between an Article and a Press Release

While you technically retain copyright to both your article and to your press release, usually the expectation with a press release is that it will be reprinted in multiple places without the publishers’ having to ask permission. They are also generally free to edit/rewrite the release as they see it fit to match the tone and theme of their site or publication.

BENEFITS:

• Product /service recognition


People like to buy from someone who knows what they are doing.



• Increase in traffic


Visitors daily read new articles and are happy to visit author’s website.



• Boost in sales


A business owner who seems informed about their business and their customers will get a boost in sales.